Small to large multi-college institutions are realizing the benefits of an Enterprise Resource Planning software. Education ERP software allows an institution to use a system of applications that manage different operation processes but still communicate with each other since it uses a single database and user interface. Educational institutions face numerous challenges such as difficulty...
Many of the NAAC accreditation criteria requires reports. Assembling the data and creating these reports that require 5 years of information is time consuming and a small mistake is difficult to pinpoint. Putting together these reports can take anywhere between 2 to 4 months, depending on how your data is accessed. A good education ERP...
What is NAAC Accreditation? NAAC is the National Assessment and Accreditation Council, an autonomous body set up by UGC. Getting accreditation is a voluntary process on the part of higher education institutions (HEIs) to ensure quality in education through self and external assessment. Of the 39,000 HEIs in India, as of November 2018, 568...
We are all familiar with SEO and organic traffic. We also know that Google changes its algorithms as often as we buy a new outfit and that’s pretty often. Today, Pillar Content is setting a new path in inbound marketing and lead generation. Google might change the way we search but one thing will not...
Over 95% of YouTube videos watched in India is in regional languages. Yet, most digital marketing still relies heavily on English as the medium to reach their audience. That a change in strategy is needed can be seen from the fact that Google is also investing heavily in localising searches in regional languages. After all,...
Every business need leads and sales teams are always the star players in every organization. After all, a great product not marketed well will die away, yet an average product with good lead generation strategies in place will grow stronger. The lead generation process has now gone digital big time. These lead generation techniques are...
Addiction treatment is like treatment for any chronic disease. It stays with you when you get up and even when you go to bed. Fighting the craving is a never-ending battle whether the addiction is for alcohol, opioids, nicotine, gambling or other. Over 30 million people in the United States alone are addicted to drugs...
Search is moving from being at your fingertips to being at the tip of your tongue. How often in the recent past have you said one or the other equivalent? “Ok Google, where is the best Chinese restaurant close to me?” “Hey Siri, when are applications being issued for College XYZ?”Voice search is now the...
Surprisingly, colleges in India are still spending lakhs and even crores of rupees in newspaper advertisement to attract new students. However, your target audience is no longer reading newspapers. Ninety-one percent of students in India are on the internet to collect information about colleges. What they want to know is about facilities and placements with...
When I say that the digital media wing of ITech India has a large number of schools as our clients, I am often met with a surprised look. Social Media is important for educational institutions – parents want to know what is happening and it is a great way to interact with them. A website...
In this digital era, every company is scrambling to get their website up, if they haven’t yet got one. The problem is that most businesses think that it ends there. Spending a few thousands or lakhs on a cutting-edge website that positions your services in an eye-catching way is pointless if no sees it. It...
