Dump ‘Keyword Density’ as your content optimization method. Google has forgotten it and it’s time you did too. Surprisingly though, many so called SEO experts are still pushing this when they talk to their clients about optimizing websites. Google algorithms have become smarter and use LSI keywords, the full form is Latent Semantic Indexing. Google’s...
Managing finance in an educational institution, whether it has one campus or 10 is critical. The bigger the institution, higher the complexity and larger the volume of data. Paper or even excel files can no longer meet up with the challenge. Institutions that have switched over to an integrated financial management system are realizing...
The library is a critical pivot in the educational system. It is not just a storehouse of information in the form of physical books but also e-books, e-resources, video streamed content and more. A reliable library management system is now a must for stress-free management of campus libraries be it schools, colleges or universities. The...
Over 400 hours of YouTube videos are uploaded every minute. 75% of adults watch videos on their mobiles. YouTube attracts the most visitors from India, USA and Russia. 50,000 years of product videos (particularly reviews) have been watched in just the last 2 years. These statistics should convince you that there is a lot happening...
The ministry of human resource development (MHRD) issued a letter on July 3rd 2019 to all colleges and universities. The directive will impact over 900 universities and 40,000 colleges, both government and private run. Each institution has been asked to appoint their ‘Social Media Champion’ by the end of July. However, what is worrying both...
Small to large multi-college institutions are realizing the benefits of an Enterprise Resource Planning software. Education ERP software allows an institution to use a system of applications that manage different operation processes but still communicate with each other since it uses a single database and user interface. Educational institutions face numerous challenges such as difficulty...
Many of the NAAC accreditation criteria requires reports. Assembling the data and creating these reports that require 5 years of information is time consuming and a small mistake is difficult to pinpoint. Putting together these reports can take anywhere between 2 to 4 months, depending on how your data is accessed. A good education ERP...
What is NAAC Accreditation? NAAC is the National Assessment and Accreditation Council, an autonomous body set up by UGC. Getting accreditation is a voluntary process on the part of higher education institutions (HEIs) to ensure quality in education through self and external assessment. Of the 39,000 HEIs in India, as of November 2018, 568...
We are all familiar with SEO and organic traffic. We also know that Google changes its algorithms as often as we buy a new outfit and that’s pretty often. Today, Pillar Content is setting a new path in inbound marketing and lead generation. Google might change the way we search but one thing will not...
Over 95% of YouTube videos watched in India is in regional languages. Yet, most digital marketing still relies heavily on English as the medium to reach their audience. That a change in strategy is needed can be seen from the fact that Google is also investing heavily in localising searches in regional languages. After all,...
Every business need leads and sales teams are always the star players in every organization. After all, a great product not marketed well will die away, yet an average product with good lead generation strategies in place will grow stronger. The lead generation process has now gone digital big time. These lead generation techniques are...
Addiction treatment is like treatment for any chronic disease. It stays with you when you get up and even when you go to bed. Fighting the craving is a never-ending battle whether the addiction is for alcohol, opioids, nicotine, gambling or other. Over 30 million people in the United States alone are addicted to drugs...
