Benefits of Facial Recognition Applications for Your Business

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Facial recognition software has already found extensive applications in security, but the technology is now slowly but surely making its way into the business world as well. Ever since its inception, facial recognition technology has been the subject of numerous debates around privacy and ethics, however, it’s undeniable that the technology also offers several major advantages. The advent of face matching software promises to revolutionize business as we know it. Here’s why businesses should consider adopting facial recognition applications.

What is facial recognition software?

Facial recognition is a form of machine learning where software processes complex algorithms around a person’s facial features and matches them to an existing identity in a database. It works similar to biometric recognition software like fingerprint recognition or iris recognition. Facial recognition is, however, more advanced than other types of software.

The software is capable of identifying various aspects of a person’s face, like their nose, eyes chin and cheeks and then mapping them in relation to each other. The unique aspects of our features which make each one of us look different are taken into account by the software so it can identify us. The accuracy of the best facial recognition software lies in the strength of the database. The bigger the database, the more likely it is that the software can successfully identify an individual.

Related Article: 6 Ways IoT is Changing The Way We Do Business.

Advantages of facial recognition software in business

 1. More advanced security features

Recently, cybercrime has been on the rise, forcing many companies to improve their cybersecurity measures. One of the most common ways of protecting sensitive data from a cyber attack is by using complex passwords that can prevent a hacker from deciphering it and gaining access to a system. But even the strongest of passwords are still vulnerable to threats.

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