Blogs

Search is moving from being at your fingertips to being at the tip of your tongue. How often in the recent past have you said one or the other equivalent? “Ok Google, where is the best Chinese restaurant close to me?”  “Hey Siri, when are applications being issued for College XYZ?”Voice search is now the...

Surprisingly, colleges in India are still spending lakhs and even crores of rupees in newspaper advertisement to attract new students. However, your target audience is no longer reading newspapers. Ninety-one percent of students in India are on the internet to collect information about colleges. What they want to know is about facilities and placements with...

When I say that the digital media wing of ITech India has a large number of schools as our clients, I am often met with a surprised look. Social Media is important for educational institutions – parents want to know what is happening and it is a great way to interact with them. A website...

In this digital era, every company is scrambling to get their website up, if they haven’t yet got one. The problem is that most businesses think that it ends there. Spending a few thousands or lakhs on a cutting-edge website that positions your services in an eye-catching way is pointless if no sees it. It...