Google’s June 2021 Core update had a huge impact on search rankings of websites across categories. Websites across the board saw an average position drop of 16 positions. Sites that saw the highest visibility gains were mainly in F&C, Law & Government as well as Internet and Telecom Sectors. Following close on the heels of...
Every good conversation starts with good listening.Each time a customer mentions your brand name, you should be listening. The fine art of listening has been elevated to new levels by a disruptive technology – NLP sentiment analysis. It offers you the luxury of having an army of virtual observers listening on your behalf to what your customers...
Inventory management is the backbone of every business. It allows you to keep track of product stocks, sales, orders, returns and purchasing trends, to name a few. The inventory system can also be applied to keep tabs on company-owned assets like equipment, computers and devices, vehicles, furniture etc. In other words, inventory management can also...
As a business owner or developer, have you been involved in a project where a simple feature change or even a bug fix has taken weeks to resolve and often brought with it other problems? That is technical debt in action. But is technical debt to be considered a code monster lurking in your system...
2020 was certainly one for the history books. Of all the changes the pandemic and lockdown brought about, one of the most enduring impacts is in the way we work. Businesses across the world were forced to shut down their physical premises and each employee’s home became an extension of the workplace. This sudden change...
In 2015, Google coined the term progressive web apps as they introduced them for the first time into the business universe. The name is apt on so many counts – ‘Progressive’ because Google was creating a flexible, adaptable app using only web technologies. ‘Progressive’ because these web-based applications were using new features supported by modern browsers that let users...
Think of the recent apps you have used – maybe one of the online food delivery services, or hailed a ride on Uber, logged in your daily run with Adidas Runtastic or used a dating app. The use cases are endless for apps that have made our lives easier by using Geolocation as an integral...
React Native framework is based on JavaScript and lets you develop an app that works on both iOS and Android. Before the introduction of React Native, mobile app developers would have to develop separate versions of their app for both mobile operating systems, a practice which predictably drove up costs and time required for app...
Your LinkedIn Company Page is a powerful online marketing tool. This is especially true if you’re a B2B business. You are missing out if you aren’t leveraging the potential of this platform for marketing your business. Everyone on LinkedIn is there to talk about business and that makes it the largest professional networking platform. Clients,...
As technology changes our lives in myriad ways, libraries are also adapting to fit in with a world that is increasingly digital. With so much information available, students need to be able to easily locate and use appropriate research material to strengthen their ideas. Library management systems are a response to the challenges faced by...
Amazon with its AWS cloud platform has a lion’s share of 32 percent of the $130 billion cloud market in the fourth quarter of 2020 building on its advantage of a seven-year head start (courtesy Synergy Research Group). Microsoft is in second place with a market share of 20% followed by Google with 9%. Together,...
A website is the most important online asset for a business, a lot of time, effort, and SEO optimization has been invested to attract users to the website. Why then would businesses build microsites to divert traffic away? There are many reasons why microsites are getting a powerful boost in popularity and this has a...
