On-Page vs Off-Page SEO: Your Quick Guide To its Business Value

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Ever heard the phrase, “If it’s not on Google, it doesn’t exist”? The first thing most consumers do when they want to learn more about a product, brand or service, is turning to Google. This is why Google can be the single best way to increase your brand’s visibility, build higher trust among customers and ultimately, drive business results. 

As the world continues to shift online, even traditional brick-and-mortar businesses will have to invest more in their digital presence. But how do you stand out among a sea of competitors who are also vying for the same consumers as you are? That’s where SEO optimization for websites comes in. 

Search Engine Optimization (SEO) is the process of optimizing your website for a search engine’s page ranking factors so it can rank higher in search results and drive more traffic to the website. 

When you start creating an SEO strategy for your website, there are two aspects you need to focus on: On-Page SEO and Off-Page SEO. As the names suggest, on-page SEO includes optimization done on the website that tells Google about the quality of your website, while off-page SEO is optimization done through links on external pages (using SEO link building) that tells Google about the authority of your content.

 Let’s dive deeper into what on-page and off-page SEO cover and what they mean for your business. 

Guide to on-page SEO 

On-page SEO optimization for a website is something that you have complete control over. Google prioritizes the user experience over all else and therefore, it ranks websites higher that offer a smooth browsing experience. This is why when you’re optimizing your website, you aren