Why Progressive Web Apps Are Getting Higher Conversions?

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In 2015, Google coined the term progressive web apps as they introduced them for the first time into the business universe. The name is apt on so many counts – ‘Progressive’ because Google was creating a flexible, adaptable app using only web technologies. ‘Progressive’ because these web-based applications were using new features supported by modern browsers that let users upgrade web-based applications to progressive web applications independent of the native operating system. ‘Progressive’ because it lets people interact with it as if it were an app without the hassle of downloading it.

A progressive web application combines the best of a website with the best of native apps to create an unparalleled experience for mobile users. Small wonder then that PWAs are continuing to see their popularity soaring.

What are progressive web apps?

PWAs are special web applications that are accessed like normal websites but offer the features of native apps such as offline usability, push notifications, and access to device hardware.​​​ No need to visit Google Play Store or the iOS App Store to download the app. And yet your app can give the same mobile app experience to users without the complexity of developing one.

The stars of the PWA success story

PWA examples are all around us but let’s look at well-known brands who have used Progressive Web Apps with phenomenal success in customer satisfaction, higher engagement and conversion rates.