It takes 0.05 seconds for visitors to your website to decide on the credibility of your business. It is that quick. We all understand the benefits of looking good and if potential customers have reached your website through a Google search then that first impression better be a good one. For any search query, they are multiple options, so, it is simple economics then that tolerance levels for poor design are low.
If you still need convincing, step into the shoes of your audience – what would you think of an organization when your first introduction to them is an outdated-looking or cluttered website design? Research proves that consumers make ruthless snap judgments about businesses based on the appearance of their websites. According to a Stanford study, 75% of users judge a company’s credibility based on visual design alone.
Check out these statistics when it comes to website design and user experience