In a perfect world, your audience would see one of your advertisements and immediately convert, purchasing the product or opting in for a service. In reality, however, the typical customer journey is far less linear. There are numerous touchpoints between the initial targeting of a customer and conversion – known as the lead cycle. The...
Explore the differences between on-page and off-page SEO. Learn how to optimize your website content and build authority through backlinks to improve your rankings and drive more organic traffic.
Have you purchased a product on an eCommerce site? The probability is that you would have instantly got a confirmation through their Whatsapp business account. That shows just how powerful Whatsapp has become in recent years as a communication tool for businesses. Most smartphones nowadays come preloaded with Whatsapp and it is available in over...
As a result of the global pandemic, employee wellness has now taken center stage for companies. Businesses are realizing that poor physical and mental health among their employees can have real monetary consequences. In the US alone, poor employee health costs businesses up to $530 billion annually as a result of low employee productivity and...
Discover the key differences between omnichannel and multichannel marketing, and learn how brands can build personalized, seamless customer journeys across platforms to boost engagement and conversions.
When last did you watch a YouTube video – probably in the last hour or one day at the most. If you are a video creator then you definitely have a YouTube Channel. As a business, if your SEO and Content Strategy for 2025 involves only Google, you’re missing out on a huge section...
69% of potential candidates would reject a job offer if they know that current employees are unhappy. – HR Dive There you have it in a nutshell – employee engagement strategies not only drive improved employee retention but also the quality of future job hires. Employee experience or EX is a direct result of the...
For healthcare providers, Health Level-7 (HL-7) integration is an important prerequisite in any healthcare software or process. HL7 is an international standard framework that helps healthcare providers share and receive patient information. There are three main components of a successful HL7 data transfer: 1. Transmitting data from one application or provider to another 2....
HL7 standards were a leap in the right direction for healthcare providers. Lack of system interoperability was costing US Healthcare systems an annual loss of almost 30 billion USD. Every healthcare provider has numerous specialized applications that interact with each other, right from billing, to diagnostics, to patient records. Since these applications are usually developed...
For those who haven’t come across these terms before, you might be wondering what is the buzz about these two terminologies: Mobile-first and Responsive web design? Knowing what they are could mean changing your digital strategy for 2022 based on what you know about your potential customers. Before diving deeper into these concepts, let me...
The concept of the metaverse is straight out of a science fiction novel. In late October 2021 when Mark Zuckerberg announced that Facebook would be rebranded to ‘Meta’, it sent a strong signal to the rest of the world that the metaverse would enter mainstream consciousness very soon. Several other companies including Nvidia and Microsoft are...
As technology continues to take center stage as a key differentiator for companies, new tech trends for 2022 are beginning to emerge. These trends are largely reflective of the changing realities around us. Successive global lockdowns have opened up a world of possibilities around virtual experiences and digital interactions. The increased urgency around resource scarcity,...
