Google Page Experience Update: Does Your Website meet the checklist?

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Google’s June 2021 Core update had a huge impact on search rankings of websites across categories. Websites across the board saw an average position drop of 16 positions. Sites that saw the highest visibility gains were mainly in F&C, Law & Government as well as Internet and Telecom Sectors.

Following close on the heels of the core update, Google announced the rollout of the June 2021 Google Page Experience update. This update takes into account a range of signals on a webpage that indicates the level of user-friendliness it offers. Website owners need to determine the extent to which their pages match these requirements in order to maintain their position on Search.

Google Page Experience update takes into account a range of signals on a webpage that indicates the level of user-friendliness it offers.

So, what signals does the Page Experience monitor, and do you need to drastically overhaul your website development and design?

Google Page Experience ranking factors

The Page Experience update isn’t a whole new set of ranking factors that Google is introducing, but rather, is a grouping of ranking factors that have long been followed. Simply put, if your website is already optimized, you might not have to make too many changes because of the update.

With this latest update, Google has identified critical factors that can impact the user experience. It takes into account off-page factors such as loading time as well as on-page factors like non-intrusive visuals and clean UX. The top Google Page Experience ranking signals of 2021 can be broken down into:

1.Core web vitals  

 The inclusion of Google core web vitals is arguably one of the biggest announcements of the Page Experience update. Core web vitals were first introduced in May 2020 and their increasing importance has created a huge buzz within the SEO community. Google core web vitals comprise of three main factors:

  • Largest Contentful Paint (LCP): This is the first layer of the page that is loaded and contains the main content of the page. Ideally, the LCP of a webpage should be under 2.5 seconds.
  • First Input Delay (FIP): This is how long it takes for the page’s interactive elements, such as CTA buttons, to respond to a user. The optimal response time should be within 100 ms.
  • Cumulative Layout Shift (CLS):This metric me