Almost every business has a website in 2022 and the main reason is to increase their customer reach. If increasing traffic to your website is also your business goal then a website that is not mobile-friendly could be hurting you more than you know. Many businesses are under the mistaken impression that all it takes is building a responsive website that adjusts the content display to a larger desktop screen or a smaller mobile screen. Google in its ranking factors is looking for more. In fact, it no longer looks at desktop metrics but the focus is only on mobile devices.
Here are a few insights to help you to get a grasp of the intricacies of mobile-friendly websites and tips to make all right.
Why it’s a priority to make websites mobile-friendly?
As of 2022, there are almost 6,648 billion smartphones out there and this is about equal to 83.72% of the world’s population. These numbers are important because it shows that more people are accessing your website on their mobiles than on their laptops. Go into your website’s Google Analytics and you will be able to confirm the same.
Tip: If you are getting a major volume of traffic from mobile devices, then your website should have a mobile-first design rather than just a mobile responsive website.
As of 2022, there are almost 6,648 billion smartphones out there and this is about equal to 83.72% of the world’s population.
This is also the reason why Google announced a while back that it would be ranking websites based on users’ mobile experience. Consider this instance of user experience on a mobile responsive website – Button placement on the desktop has enough space around it to make the click action with a pointed cursor easy. Now think of the same button placement when the screen is made smaller. While at first look everything seems ok, try clicking the button. Now you are using your fingertip (usually your thumb) which is way bigger than any desktop little cursor. The same simple action on the desktop has now become difficult on mobile devices. This is just one example. There are numerous other factors that go into making a website mobile-friendly.