
1. Develop branded hashtags
Unlike topical hashtags that will vary with each of your posts and will be used by many others, branded hashtags and campaign hashtags require a lot of thought and remain fairly consistent. Think of your branded hashtag as your digital calling card. It’s something that will be included in all your social media posts, that your audience will immediately associate with your brand and that they, in turn, will use when posting about your brand.
A brand or business hashtag could be something as straightforward as your brand name or tagline. It could also be the underlying philosophy of your brand. Either way, make sure you create hashtags that are memorable and unique. For example, Nike consistently uses #JustDoIt, their iconic tagline on most of their social media posts. Other users often use the same business hashtag while posting about Nike products, so this gives Nike a huge collection of user-generated content just by streamlining their use of the branded hashtag.
Closer home, ITech uses the same strategy in our posts, for instance, #iTechTeam is a branded hashtag, while #employeespotlight is used by other businesses as well.