Your LinkedIn Company Page is a powerful online marketing tool. This is especially true if you’re a B2B business. You are missing out if you aren’t leveraging the potential of this platform for marketing your business. Everyone on LinkedIn is there to talk about business and that makes it the largest professional networking platform. Clients, prospects, potential hires, employees – you will find them all here. Having a good LinkedIn business profile is like a second company website.
When managed well, it can lead to increase in website traffic, higher engagement and conversions. It is important to structure your company page in such a way that it consistently syncs with a specific goal. For a B2B LinkedIn page, the goal is often a conversion action. This conversion action could be a click-through to your website or even a like or share on posts. Creating brand trust and increasing awareness are equally important to getting LinkedIn Leads.
So, how do you build a compelling presence? It is by having a strong LinkedIn content strategy. In this article, I’m going to show you 3 tips that will help