Every 39 seconds a website is attacked. Some of them will have effective website security and their firewalls will indicate that an attack was attempted. However, many won’t have effective website security checks to ward off a cyberattack. Even small websites or static websites are attractive to hackers because of the opportunities they afford hackers to use ‘clean reputation’ sites for nefarious purposes.
What is website security?
Website security is the set of actions to protect websites, data and users from cyberattacks. Website security checks must prevent malware that might quietly sneak in and sit undetected while it infects your website and connected systems. An effective website security is an ongoing process that needs SSL certification, web application firewalls and regular software updates.
Why cybercriminals hack business websites?
A business website is usually more vulnerable as it has minimal website protection. This is a juicy target for cybercriminals for these reasons
- Smaller websites usually have a clean reputation that can be used by hackers
- Hackers can access the website’s server to host their phishing pages
- They can divert website traffic to their spam sites
- Get business/visitor data that can be used or sold
- Use your website to attack other websites on the same server
- Demand ransom from a business to restore their access
1. A Site’s clean reputation is valuable to hackers
Hackers are like parasites; they are looking for a healthy host. Your business site might not collect credit card information or collect user information and it might not have much traffic coming to it either. But what it has is a clean reputation i.e. it would never have been blacklisted. This is what makes it attractive to hackers to run their own programs.
If search engines detect malware, in your code, your site will be flagged and visitors will be warned. Your business website will need to hire a cybersecurity expert, spend money and time to clean up but by then your online reputation and user trust will have suffered.
Your site could be removed from search engine results and it will be flagged as a “dangerous site to visit” if search engines find malware when they crawl your site.