Surprisingly, colleges in India are still spending lakhs and even crores of rupees in newspaper advertisement to attract new students. However, your target audience is no longer reading newspapers. Ninety-one percent of students in India are on the internet to collect information about colleges. What they want to know is about facilities and placements with location and budget being the other deciding factors. This report on student online behaviour by HT Digital and IMRB reinforces why admission strategy for colleges must include the Digital Medium.

A Mobile and SEO friendly website to reach more students

The college website is the place every student evaluating a college is definitely going to visit. True, every college has a website but that is not enough. The two main problems that we find in most educational sites is that the website is not mobile-friendly and nothing has been done to it to make it findable on search engines.