Blogs

  It’s a big leap of faith every time a business starts out with a product, service or a new marketing idea. Many ideas are based on gut instinct and assumptions, in few instances backed by some market research. Trouble is that often businesses deep dive into development and build the product with all the...

Remember the snake game on the Nokia cell phone? Oh man, we’ve come a long way from those first apps for sure. Today, apps dominate our lives. Whether it is waking up early to catch a flight, get into Zen mode with a little meditation, find the route to a new place or order home...

Smart phones have become our constant companion, more so in 2020. If you can tear your eyes for just a second away from your phone, chances are that you will find others totally immersed in their small screens as well. 88% of us spend most of our time on apps. This is an encouraging insight...

When an organization is selecting software for its business processes, choices narrow down to 2 options – enterprise software vs SaaS. The difference between the two is much like leasing versus buying a car. They both have their advantages but which one is suited depends on the purpose it will be used for. For the...

Mobile apps have to provide users with great “I-want” moments. Anything less and the user will abandon the app. This is a real time worry for many app owners and developers as desktop versions are increasingly becoming a secondary touchpoint with digital audiences preferring apps to get things done quicker and easier. For an app...

Business needs customers but acquiring one new customer is 10x times more costly than marketing to existing customers. Businesses that grow, are those that keep their customers. Let me give you another startling fact: your success rate selling to a customer that is already with you is 60-70%, but when you try selling to a...

What is BYOD? It’s been around for a while but the pandemic has given it renewed significance. With shelter in place orders, many employers just could not provide new devices to each employee and allowed them to work from home on personal laptops, tablets and smart phones. This alternative is called Bring Your Own Device or...

Every 39 seconds a website is attacked. Some of them will have effective website security and their firewalls will indicate that an attack was attempted. However, many won’t have effective website security checks to ward off a cyberattack. Even small websites or static websites are attractive to hackers because of the opportunities they afford hackers...

Would your company have made different decisions if it had all the information it needed? Importance of good data in supply chain management is critical. Sales volumes are multiplying, distribution networks are expanding and winning contracts in a competitive global market is often made on small differentiators. Today’s supply chains are very data dependant and...

I can’t think of any company that has no fixed assets. Even a one-man business has to invest at least in a laptop. When it comes to SME and larger conglomerates, fixed assets represent a significant capital investment. Laptops, a fleet of trucks, entire manufacturing units, buildings and even land are all long-term assets that...

Who should help you in data migration to the cloud? Your in-house tech team might not have the core competency to make your cloud data migration process a success. An experienced cloud migration service partner is an option that most companies consider. This is because the cloud involves different technologies and your choice of partner...

In India the Healthcare sector spends a top line of 1 -5% of their budget on their IT security. Compare this with the banking and financial sector that budgets for a whopping 15 -20% of their annual IT spend on data security. Cybersecurity in healthcare in India becomes even more a priority with the National...