4 Stats That Prove Why Website Design Matters for Your Audience

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It takes 0.05 seconds for visitors to your website to decide on the credibility of your business. It is that quick. We all understand the benefits of looking good and if potential customers have reached your website through a Google search then that first impression better be a good one. For any search query, they are multiple options, so, it is simple economics then that tolerance levels for poor design are low.

If you still need convincing, step into the shoes of your audience – what would you think of an organization when your first introduction to them is an outdated-looking or cluttered website design? Research proves that consumers make ruthless snap judgments about businesses based on the appearance of their websites. According to a Stanford study, 75% of users judge a company’s credibility based on visual design alone.

Check out these statistics when it comes to website design and user experience

Stats #1: If your website is not responsive, say adieu to your visitors 

In fact, 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. It is no secret that more people use their mobile devices than their desktops, If your website caters to a younger audience then you will notice an even higher footfall from mobile devices.

Globally, 68.1% of all website visits in 2020 came from mobile devices

These are the reasons why every website must have a mobile responsive web design. It was a luxury when it was first rolled out in 2015 but today it is the norm. In fact, a mobile-first approach to design is fast becoming popular. This is because mobile-friendly websites have a higher lead conversion rate.

For those not familiar with the term ‘responsive design’, this is what it is – flexible and fluid websites that are designed in a grid layout on the desktop that can easily adjust to smaller screen sizes such as a mobile screen. A mobile-first design goes a little further. This is when the developer/designer begins product design for a mobile device first and then progressively works up to a larger screen. The latter is also a responsive design but approached from small to big.

The key features of responsive websites are simplicity in layout, navigation, and content that is easy to read on a smaller screen. It carefully uses white space so that nothing will look crowded.

Stats #2: Your website is a magnet for judgment of your brand

Checking out your website gives potential consumers their first impression of your company. In a couple of seconds, they have already created an opinion about your business. So the ingredients of a positive user experience design are one that is user-friendly, extremely responsive, and fast to load.

46% of consumers base their decisions on the credibility of a website from its visual appeal & aesthetics.” – (Source: The Real Business of Web Design, John Waters)

Website designs that are trendy and professional are more likely to inspire brand credibility and foster trust among the audience if they show brand consistency. Consumers can recognize well-known and successful companies just by glancing at their colors, logos, or styles. As a result, it’s critical to make sure that the things that your consumers associate with your company are represented in your website design. Brands like Apple, Zara and Nike leave an amazing first impression on their customers with their intuitive web design. On the other hand, outdated and poor web page design makes users doubt your reliability.

Design Tip: Ensure that your site’s outline, styles, and fonts are consistent across all pages. Your site will seem unappealing and unprofessional if each page has a different design.

Also read: What should be the cost of your Website Redesign

Stats #3: Slow and steady doesn’t win the race

Think of your website as a Ferrari, looking good is not enough if it is not fast. 88.5% of users say that slow loading is the top reason for leaving a website. Need more stats? A Google study shows that websites that load fast keep users engaged for longer and so have higher conversion rates.

Google now considers mobile browser load time as a ranking factor. Higher your search ranking the more audience your website will attract. While Google recommends a load time of fewer than 3 seconds, many websites though take close to 22 seconds to load on mobile browsers. Most websites need to improve on this front to see an increase in their traffic.

Various web page design elements and approaches significantly impact your site’s capacity to load fast.

Design Tip: Keep away from design components that take time to load, induce distractions and eat up your white space. Your design should be clean and simple. No matter what, faster is always better, and less is more.

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