{"id":8695,"date":"2022-10-26T11:43:02","date_gmt":"2022-10-26T06:13:02","guid":{"rendered":"https:\/\/itechindia.co\/us\/?p=8695"},"modified":"2025-09-24T06:39:15","modified_gmt":"2025-09-24T06:39:15","slug":"blog-mobile-friendly-website-priority-for-google-ranking","status":"publish","type":"post","link":"https:\/\/itechindia.co\/us\/blog\/mobile-friendly-website-priority-for-google-ranking\/","title":{"rendered":"Why a Mobile-Friendly Website is a Must to be Ranked Higher By Google"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8003 aligncenter\" src=\"https:\/\/itechindia.co\/us\/wp-content\/uploads\/2022\/10\/blog-web-development-2-1.jpeg\" alt=\"Mobile-friendly tests to make sure your website is ok\" width=\"1170\" height=\"780\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Almost every business has a website in 2022 and the main reason is to increase their customer reach. If increasing traffic to your website is also your business goal then a website that is not mobile-friendly could be hurting you more than you know. Many businesses are under the mistaken impression that all it takes is building a <\/span><b>responsive website<\/b><span style=\"font-weight: 400;\"> that adjusts the content display to a larger desktop screen or a smaller mobile screen. <\/span><b>Google in its ranking factors is looking for more.<\/b><span style=\"font-weight: 400;\"> In fact, it no longer looks at desktop metrics but the focus is only on mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few insights to help you to get a grasp of the intricacies of mobile-friendly websites and tips to make all right.<\/span><\/p>\n<h2><b>Why it\u2019s a priority to make websites mobile-friendly?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As of 2022, there are almost 6,648 billion smartphones out there and this is about equal to 83.72% of the world\u2019s population. These numbers are important because it shows that more people are accessing your website on their mobiles than on their laptops. Go into your website\u2019s <\/span><a title=\"What are the GA4 Helpful Features for Businesses?\" href=\"https:\/\/itechindia.co\/us\/blog\/ga4-helpful-features-for-businesses\/\"><b>Google Analytics<\/b><\/a><span style=\"font-weight: 400;\"> and you will be able to confirm the same.<\/span><\/p>\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> If you are getting a major volume of traffic from mobile devices, then your website should have a <\/span><a title=\"Mobile-First vs Responsive Web Design: What\u2019s the Front Runner?\" href=\"https:\/\/itechindia.co\/us\/blog\/mobile-first-vs-responsive-web-design\/\"><b>mobile-first design rather than just a mobile responsive website<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">As of 2022, there are almost 6,648 billion smartphones out there and this is about equal to 83.72% of the world\u2019s population.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This is also the reason why Google announced a while back that it would be ranking websites based on users\u2019 mobile experience. Consider this instance of user experience on a mobile responsive website &#8211; <\/span><b>Button placement<\/b><span style=\"font-weight: 400;\"> on the desktop has enough space around it to make the click action with a pointed cursor easy. Now think of the same button placement when the screen is made smaller. While at first look everything seems ok, try clicking the button. Now you are using your fingertip (usually your thumb) which is way bigger than any desktop little cursor. The same simple action on the desktop has now become difficult on mobile devices. This is just one example. There are numerous other factors that go into making a website mobile-friendly.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8004 aligncenter\" src=\"https:\/\/itechindia.co\/us\/wp-content\/uploads\/2022\/10\/blog-web-development-3-1.jpeg\" alt=\"Mobile Phone Website Traffic 2012 to 2022\" width=\"882\" height=\"478\" \/><\/p>\n<h2><b>Tips to have a mobile-friendly website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are <\/span><b>5 major signals<\/b><span style=\"font-weight: 400;\"> that factor into Google\u2019s \u201c<\/span><b>Page Experience<\/b><span style=\"font-weight: 400;\">\u201d metric. These are safe browsing, Core Web Vitals (Google Search Console diagnoses issues for your website), no intrusive pop-ups or interstitials, HTTPS, and mobile-friendliness. Irrespective of whether your website was built using <\/span><a title=\"WordPress vs Custom Website Development: Weighing the Pros and Cons\" href=\"https:\/\/itechindia.co\/us\/blog\/wordpress-vs-custom-website-development-weighing-the-pros-and-cons\/\"><span style=\"font-weight: 400;\">WordPress or is a custom-built website<\/span><\/a><span style=\"font-weight: 400;\">, mobile-friendly issues can frequently occur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The term mobile-friendliness is a broad one that brings under its umbrella numerous signals such as:<\/span><\/p>\n<ul class=\"blog\">\n<li><b>Responsive Page Display<\/b>(that\u2019s a given), your website must adapt automatically to match the screen size.<\/li>\n<li><b>Fast to load: <\/b>Ensure your images are compressed, Videos are served from a third-party and CSS (stylesheets) are as light as possible.<\/li>\n<li><b>Readable Fonts<\/b>, If text is too small on mobile, it is a negative strike<\/li>\n<li><b>Think Touches and Taps<\/b>Rather Than Mouse Clicks. Also, keep in mind that 75% of mobile users will use their thumb to browse and click.<\/li>\n<li><b>Ditch text-blocking ads<\/b>or pop-ups on mobile, even if you retain them on the desktop version.<\/li>\n<li><b>Reduce the Need for Data Entry<\/b>:Remember it\u2019s hard to enter text on long forms. Also, Autocorrect is pesky, so turn it off for your site.<\/li>\n<li><b>Shorten the Distance <\/b>from Point A to Point B.<\/li>\n<\/ul>\n<blockquote><p>The average website loading time on the desktop is 2.5 seconds and on mobile browsers is 8.6 seconds, based on an analysis of the top 100 web pages worldwide.<\/p><\/blockquote>\n<h2><b>How to find out if your website is mobile-friendly?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To get you started, here are a few tools that will help to run a check on your mobile responsive website. You don\u2019t need to be a techie to run these mobile-friendly tests.<\/span><\/p>\n<h3><b>Google Mobile-friendly test<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, the best way is to use the <\/span><b>free tools offered by Google<\/b><span style=\"font-weight: 400;\">. Click on this link and add your site URL to find out if it passes the test: <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/search.google.com\/test\/mobile-friendly<\/span><\/a><span style=\"font-weight: 400;\"> . This tool will use a GoogleBot Smartphone to run the test and give you the results.<\/span><\/p>\n<h3><b>Google Pagespeed Insights<\/b><\/h3>\n<p><a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Insights <\/span><\/a><span style=\"font-weight: 400;\">is another free tool that will analyze your website and score it between 0 and 100 (100 being the best) depending on how mobile-friendly it is. Google pagespeed insights will also diagnose what are the issues that are affecting your website and how to improve it. It ranks website performance by important parameters such as <\/span><b>speed index, first contentful paint, and total blocking time<\/b><span style=\"font-weight: 400;\">. These terms might be strange to you but \u2018<\/span><b>first contentful paint<\/b><span style=\"font-weight: 400;\">\u2019 is a user-centric metric that measures the time taken for the browser to load the first bit of content that indicates to the user that information is loading. \u2018<\/span><b>Total block time\u2019<\/b><span style=\"font-weight: 400;\"> is a metric introduced by Google in 2020. TBT provides the time the browser was blocked, preventing the user from interacting with it. These metrics indicate how important it is for the webpage to load quickly on the mobile browser. A score between <\/span><b>50 to 89 is considered average<\/b><span style=\"font-weight: 400;\">, though it is a good enough metric to aim for.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8002 aligncenter\" src=\"https:\/\/itechindia.co\/us\/wp-content\/uploads\/2022\/10\/blog-web-development-1-1.jpeg\" alt=\"Google Pagespeed Insights\" width=\"882\" height=\"200\" \/><\/p>\n<h3><b>Other mobile-friendly test tools<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Other diagnostic tools are also available that provide a more visual representation of what is working and what is problematic for your mobile website. For instance, <\/span><b>Mobiready<\/b><span style=\"font-weight: 400;\"> analyses your web page URL and shows how it would look on screens of different sizes. It will give your site a <\/span><b>mobiredy score between 0 to 5<\/b><span style=\"font-weight: 400;\"> based on how it compares to the top 1000 Alexa websites. It also breaks down the existing problems and gives solutions on how to fix them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Viewport Viewer extension<\/b><span style=\"font-weight: 400;\"> can also be added to your browser to check the mobile resolutions of your webpage to optimize how content should be best displayed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best time to get mobile-friendliness right is when you launch your website with a new design. If your site has already been launched and you are facing problems, don\u2019t despair, it can be corrected but will need more work to analyze and fix them. This is why it\u2019s always important to start right. If you are employing <\/span><a title=\"Custom Web Application Development\" href=\"https:\/\/itechindia.co\/us\/web-application-and-website-development-services-in-usa\/\"><span style=\"font-weight: 400;\">web development services <\/span><\/a><span style=\"font-weight: 400;\">of a technology partner ensure that these factors are part of the agreement and that a full report is provided.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If you want to get a cutting-edge, mobile-friendly\u00a0website developed, <\/span><\/i><a title=\"Contact our experts\" href=\"https:\/\/itechindia.co\/us\/contactus\/\"><i><span style=\"font-weight: 400;\">speak to our experts<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> at iTech, today!<\/span><\/i><\/p>\n<div class=\"gallery\">\n<div class=\"profile\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/itechindia.co\/us\/wp-content\/uploads\/2021\/10\/Karen-pic.jpg\" alt=\"Cinque Terre\" width=\"75\" height=\"75\" \/><\/div>\n<div class=\"profile-info\">\n<h4><a href=\"https:\/\/itechindia.co\/us\/author\/karenjain\/\" title=\"Karen Jain - Consultant of iTech\">Karen Jain<\/a><\/h4>\n<p>Karen brings her decades-long experience in content and digital marketing to helping global brands to showcase their expertise. When she isn\u2019t writing or caught up in being a digital marketing evangelist, you will find her passionately involved in animal rescues.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Almost every business has a website in 2022 and the main reason is to increase their customer reach. If increasing traffic to your website is also your business goal then a website that is not mobile-friendly could be hurting you more than you know. Many businesses are under the mistaken impression that all it takes [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[87],"class_list":["post-8695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing"],"_links":{"self":[{"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/posts\/8695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/comments?post=8695"}],"version-history":[{"count":1,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/posts\/8695\/revisions"}],"predecessor-version":[{"id":17727,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/posts\/8695\/revisions\/17727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/media\/8697"}],"wp:attachment":[{"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/media?parent=8695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/categories?post=8695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/tags?post=8695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}