{"id":11149,"date":"2021-06-29T19:06:23","date_gmt":"2021-06-29T19:06:23","guid":{"rendered":"https:\/\/itechindia.co\/us\/?p=747"},"modified":"2025-09-24T06:42:59","modified_gmt":"2025-09-24T06:42:59","slug":"why-progressive-web-apps-are-getting-higher-conversions","status":"publish","type":"post","link":"https:\/\/itechindia.co\/us\/blog\/why-progressive-web-apps-are-getting-higher-conversions\/","title":{"rendered":"Why Progressive Web Apps Are Getting Higher Conversions?"},"content":{"rendered":"\r\n<img decoding=\"async\" class=\"wp-image-748\" src=\"https:\/\/itechindia.co\/us\/wp-content\/uploads\/2021\/10\/main18.jpeg\" alt=\"\" \/>\r\n\r\n\r\n\r\n<p>In 2015, Google coined the term progressive web apps as they introduced them for the first time into the business universe. The name is apt on so many counts \u2013 \u2018Progressive\u2019 because Google was creating a flexible,\u00a0<strong>adaptable app using only web technologies<\/strong>. \u2018Progressive\u2019 because these web-based\u00a0applications were using\u00a0<strong>new features<\/strong>\u00a0supported by modern browsers that let users upgrade web-based\u00a0applications to progressive web applications independent\u00a0of the native operating system. \u2018Progressive\u2019 because it lets people\u00a0<strong>interact with it as if it were an app<\/strong>\u00a0without the hassle of downloading it.<\/p>\r\n\r\n\r\n\r\n<p>A progressive web application combines the best of a website with the best of native apps to create an unparalleled\u00a0experience for mobile users. Small wonder then that PWAs are continuing to see their popularity soaring.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What are progressive web apps?<\/h2>\r\n\r\n\r\n\r\n<p>PWAs are special web applications that are accessed like normal websites but offer the features of native apps such as offline usability, push notifications, and access to device hardware.\u200b\u200b\u200b\u00a0No need to visit Google Play Store or the iOS App Store to download the app. And yet your app can give the same mobile app experience to users without the complexity of developing one.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">The stars of the PWA success story<\/h2>\r\n\r\n\r\n\r\n<p>PWA examples are all around us\u00a0but let\u2019s look at well-known\u00a0brands who have used Progressive Web Apps with phenomenal success in\u00a0<strong>customer satisfaction, higher engagement and conversion rates<\/strong>.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-5133\" src=\"https:\/\/itechindia.co\/us\/wp-content\/uploads\/2021\/10\/PWA-story-1.jpeg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><strong>Starbucks created a PWA over 99% smaller than their downloadable iOS app<\/strong>.\u00a0233 KB of data storage versus 148 MB for their iOS mobile app is an important differentiator.. It\u00a0allows users with networking issues to\u00a0browse, access, and load menu items into their cart. When online, the items can be purchased. So, on the go customers or rural communities with unreliable networks are benefitted. Their\u00a0<strong>PWA has more than doubled their<\/strong><strong>web app orders.<\/strong><\/p>\r\n\r\n\r\n\r\n<p><strong>Twitter created the Twitter Lite PWA\u00a0<\/strong>so that users could easily navigate between multiple accounts while\u00a0<strong>decreasing data usage up to\u00a0<\/strong><strong>70<\/strong><strong>%<\/strong>. Their \u2018save to homepage prompt\u2019\u00a0for users is very popular. 600KB is all it takes compared to the 2.5MB required for their traditional app. \u00a065% increase in pages per session, 75% increase in Tweets, 20% lower bounce rate added to \u00a02,50,000 daily users, over 328 million monthly users, and still counting.\u00a0If you need convincing about the benefits of PWA, this is it.<\/p>\r\n\r\n\r\n\r\n<p><strong>MakeMyTrip\u2019s PWA\u00a0<\/strong>was created to reach out to those who prefer to book a vacation through a web browser. The new PWA experience has seen\u00a03 times increase in conversions by reducing page loading time by 38%, 20% reduction in their bounce rate,\u00a0<strong>160% increase in user sessions,<\/strong>\u00a0and has i<strong>mproved their target audience to users in 24% more cities in India.<\/strong><\/p>\r\n\r\n\r\n\r\n<p><strong>Uber\u2019s PWA<\/strong>\u00a0\u00a0was developed for new customers who preferred booking rides via a web browser or who used low-speed\u00a0networks. The Uber PWA designed to make\u00a0<strong>car booking viable on low-speed, 2G networks works<\/strong>\u00a0well for riders on low-end devices, which may not be compatible with the native Uber app. Its 50KB web app can be loaded within 3 seconds even on 2G networks.<\/p>\r\n\r\n\r\n\r\n<p><strong>Also read:<\/strong> <a title=\"Mobile App Development Trends that will dominate 2021\" href=\"https:\/\/itechindia.co\/us\/blog\/mobile-app-development-trends-that-will-dominate-2021\/\">Mobile App Development Trends that will dominate 2021<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">The cogs in the PWA wheel \u2013 PWA Components<\/h2>\r\n\r\n\r\n\r\n<p>Building progressive web apps call for a web app manifest, service worker, and the use of HTTPS. \u00a0Beyond these features, it is up to you which enhanced web APIs you wish to leverage to deliver the ultimate user experience.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Service Workers<\/h3>\r\n\r\n\r\n\r\n<p>A service worker is a script that runs in the background when a user accesses a web page that is powered by a PWA. \u00a0It is a special kind of java file that your browser runs outside the main browser thread. It is essentially acting like a proxy that sits between the browser and the network, It intercepts and handles any requests from the PWA\u2019s visual interface. \u00a0Since content is cached on the device (laptop or mobile) your page loads much faster.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. PWA Web app manifest\u00a0<\/h3>\r\n\r\n\r\n\r\n<p>The web app manifest provides information like the name and description of the PWA compressed in a JSON text file. The manifest simplifies the installation of the web app on the home screen, speeding up access and ensures\u00a0users\u2019\u00a0experience is smooth.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. HTTPS is necessary for PWA<\/h3>\r\n\r\n\r\n\r\n<p>All PWAs leverage the Transport Layer Security (TLS) protocol. They use HTTPS for safe and secure hosting to ensure the privacy of\u00a0communications and integrity of data between your app and the app user. The service worker makes websites accessible over HTTPS with users being intimated that the connection is secure.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. PWA Icon<\/h3>\r\n\r\n\r\n\r\n<p>Just like a mobile app, the PWA icon will sit independently on the mobile screen. The display of the icon confirms to the user that\u00a0the PWA is installed successfully on the device. Images of various sizes are already defined in the web app manifest and are placed in the images folder to be displayed as a home screen icon when a user \u201cinstalls\u201d the PWA.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1049\" height=\"754\" class=\"wp-image-5134\" src=\"https:\/\/itechindia.co\/us\/wp-content\/uploads\/2021\/10\/PWA-webapp.jpeg\" alt=\"\" srcset=\"https:\/\/itechindia.co\/us\/wp-content\/uploads\/2021\/10\/PWA-webapp.jpeg 1049w, https:\/\/itechindia.co\/us\/wp-content\/uploads\/2021\/10\/PWA-webapp-300x216.jpeg 300w, https:\/\/itechindia.co\/us\/wp-content\/uploads\/2021\/10\/PWA-webapp-1024x736.jpeg 1024w, https:\/\/itechindia.co\/us\/wp-content\/uploads\/2021\/10\/PWA-webapp-768x552.jpeg 768w\" sizes=\"(max-width: 1049px) 100vw, 1049px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Key features of progressive web apps<\/h2>\r\n\r\n\r\n\r\n<p>Although not a new technology, progressive web applications with their hard to beat features are becoming increasingly popular now. In their search for better solutions, businesses are looking to PWAs to meet their business goals.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Fully responsive and device compatible <\/h3>\r\n\r\n\r\n\r\n<p>PWAs are multi-device compatible and work equally well on mobile phones, desktops, laptops, tablets and all hand-held smart devices. They can also be accessed from any web browser like Chrome, Firefox, Safari as these are based on compatible technologies.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. PWA is connectivity independent<\/h3>\r\n\r\n\r\n\r\n<p>Service workers enhance PWAs by allowing an app to provide offline syncing, by using data cached during the last online interaction with the app. Therefore the script can run in the background, even with poor networks. The speed and reliability of the PWA website increase customer loyalty.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Similarity with native app experience<\/h3>\r\n\r\n\r\n\r\n<p>The key functionality that separates a native app from a website are native user experience, app icon on the mobile device screen, ability to be searched on the app store and permitting push notifications. PWAs support all these key features and in this way stand apart from a normal website.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Improved functionality<\/h3>\r\n\r\n\r\n\r\n<p>The initial load of a PWA\u00a0app is stored in a basic shell with an icon on the home screen while content for the app is saved separately and loaded afterward. So functioning is as smooth as in the case of a mobile app.<\/p>\r\n\r\n\r\n\r\n<p>PWAs use a technique called progressiveloading. The loading of some resources is deferred while giving precedence to others to load first. For instance, if the PWA feels that the user will benefit by CSS loading first instead of the HTML loading first, \u00a0it initiates CSS before initiating HTML. Or if JavaScript needs to be loaded before CSS and HTML, the PWA ensures that JavaScript is given the right of way.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Supports web technologies<\/h3>\r\n\r\n\r\n\r\n<p>A PWA is a web application served from a web server. A native app runs on a local device.<\/p>\r\n\r\n\r\n\r\n<p>While PWAs are written in web technologies, native apps are built to run on a specific operating system like Android or iOS. Developers need to use specific languages like Python, Swift or Java to build the native app. Once built the app will need to be submitted and then reviewed by Google Play or the Apple store. A process that takes a long time.<\/p>\r\n\r\n\r\n\r\n<p>PWAs can be written in any web technologies such as a combination of HTML+ JavaScript, React, Angular, or ASP.NET Core and there is no added complication of certification from app stores.They are available online immediately.<\/p>\r\n\r\n\r\n\r\n<p><strong>Also read:<\/strong> <a title=\"Pros and Cons in Choosing React Native for Mobile App Development\" href=\"https:\/\/itechindia.co\/us\/blog\/pros-and-cons-of-react-native-app-development\/\">Pros and Cons in Choosing React Native for Mobile App Development<\/a><\/p>\r\n\r\n\r\n\r\n<p><strong>6. Search engine optimization<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Unlike mobile apps, PWAs, like webpages have content that is completely visible to search engines like Google. This is one of the biggest advantages of a PWA since SEO optimization leads to higher traffic, increased user engagement and hence better conversions for the web app.<\/p>\r\n\r\n\r\n\r\n<p>What developers must avoid is the use of # in their URL structures (normally happens with javascript pages) since Google bots do not index such URLs. it is best to implement a URL structure according to traditional SEO rules.<\/p>\r\n\r\n\r\n\r\n<p>Businesses\u00a0looking to quickly scale up and expand would do well to evaluate\u00a0developing PWAs to offer customers a better digital experience. The success of your PWA also depends heavily on the people who create it. If you are looking to develop your web app\u00a0<u><a title=\"Contact our experts\" href=\"https:\/\/itechindia.co\/us\/contactus\/\">talk to the experts at iTech right away.<\/a><\/u><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>In 2015, Google coined the term progressive web apps as they introduced them for the first time into the business universe. The name is apt on so many counts \u2013 \u2018Progressive\u2019 because Google was creating a flexible,\u00a0adaptable app using only web technologies. \u2018Progressive\u2019 because these web-based\u00a0applications were using\u00a0new features\u00a0supported by modern browsers that let users [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[82],"class_list":["post-11149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-development","tag-software-development"],"_links":{"self":[{"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/posts\/11149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/comments?post=11149"}],"version-history":[{"count":3,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/posts\/11149\/revisions"}],"predecessor-version":[{"id":14587,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/posts\/11149\/revisions\/14587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/media\/11842"}],"wp:attachment":[{"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/media?parent=11149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/categories?post=11149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itechindia.co\/us\/wp-json\/wp\/v2\/tags?post=11149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}